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Chapter 14 Health promotion in the workplace

Key points

The workplace setting
Relationship between work and health
Responsibility for workplace health
Health promotion in the workplace

Overview

The workplace is significant both in affecting people’s health and as a context in which to promote health. Employment rates in the UK have been rising. Statistics for the last quarter of 2007 show that 74.7% of people of working age, or 29.4 million people, were employed (www.statistics.gov.uk). Promoting health in the workplace will therefore reach a large percentage of the adult population, and will have an impact on a setting where many adults spend a considerable amount of their time.

This chapter looks at the workplace as a social system and ways in which it can contribute to ill health and health. It goes on to look at ways in which health promotion has been implemented in the workplace. Most health promotion interventions have tended to focus on individual lifestyle risk factors and employers’ legal responsibilities to provide a safe working environment. Interventions that address the workplace organization and culture as a whole are less common, but evaluation shows they are more effective. The different partners and stakeholders involved in workplace health promotion are identified and their contribution to interventions discussed.

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Why is the workplace a key setting for health promotion?

There are four main reasons for prioritizing the workplace. First, the workplace gives access to a target group, healthy adults, especially men, who are often difficult to reach in other ways. Recent projections suggest that by 2020 32.1 million people will be economically active (Madouros 2006), which represents an increase of 6.7% from 2005. Employees in the workplace are a captive audience for health promotion. It is easy to follow up interventions and encourage participation in health programmes because there are established modes of communication. The cohesion of the working community also provides peer pressure and support. The second reason for promoting health in the workplace is to ensure that people are protected from the harm to their health that certain jobs may cause.

imageBOX 14.1

Work-related ill health – U.K. statistics for the year 2006–2007

241 workers were killed at work (an 11% increase on 2005–2006)

141,350 employees suffered serious injuries at work

2.2 million people were suffering from an illness they believed was caused or made worse by their work. Of these, 646,000 were new cases in the last 12 months

36 million days were lost overall (1.5 days per worker), with 30 million due to work-related ill health and 6 million due to workplace injury (Health and Safety Executive (HSE) 2007).

Thirdly, there are economic benefits associated with healthy workplaces (Wanless 2004). American research studies provide evidence that workplace health promotion programmes are associated with lower medical and insurance costs, decreased absenteeism and enhanced performance, productivity and morale (www.uclan.ac.uk/facs/health/hsdu/settings/workplace/htm). The cost of sick leave and incapacity benefit averaged £476 per worker in 2002 (Dooris & Hunter 2007). Research has shown that employees who have three or more risk factors (e.g. smoking, overweight, excessive alcohol intake, physical inactivity) are likely to have 50% more sickness absence from work than employees with no risk factors (Shain & Kramer 2004). Investing in health and preventing ill health increase productivity and staff retention. The average cost–benefit ratio for a variety of health promotion programmes operated by large American companies is significant – just over a fourfold return on each dollar invested (Shain & Kramer 2004). Adopting a healthy workplaces approach therefore makes sound business sense.

imageBOX 14.2

Economic benefits of workplace health promotion programmes

Many evaluation studies of workplace health promotion programmes have reported positive results, including the following:

Prudential Insurance Company reports that the company’s major medical costs dropped from $574 to $312 for each participant in its wellness programme.
A 2-year study by the DuPont Corporation reports that blue-collar employees involved in its comprehensive health promotion programme showed a 14% decline in sick leave compared to a 5.8% decline for controls.
The Canadian Life Assurance Company demonstrated a 4% increase in productivity for workplaces with employee fitness programmes compared to controls. Nearly half (47%) of participants in the programme reported benefits, including enjoying work more, better rapport with coworkers, and feeling more alert

(www.uclan.ac.uk/facs/health/hsdu/settings/workplace/htm).

Fourthly, the workplace provides a resource for health that is relevant to a large percentage of the adult population. Creating a healthy environment at work will benefit employees’ health and have positive spin-offs for their families and communities. The traditional focus on the workplace has centred on hazards and illnesses, but a health-promoting approach to the workplace has great potential.

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The relationship between work and health

The relationship between work and health is complex. In general, attention has focused on the effects of work on health, although it is also acknowledged that poor health will have negative effects on the capacity for paid employment. There is evidence that paid work is good for your health and unemployment can be linked to ill health (Waddell & Burton 2006). Work is beneficial for health because it provides an income, a sense of self-worth and social networks of colleagues and friends. However, work may also harm health, and most research has concentrated on this aspect of the relationship.

imageBOX 14.3

Think of a recent work experience.

In what ways do you think work contributed to your health?
In what ways do you think work had a negative impact on your health?
Overall, would you say that work was a positive or a negative influence on your health?

The workplace can affect health in many different ways. Figure 14.1 provides a means of classifying these different kinds of relationship.

image

Figure 14.1 The relationship between health and productivity in the workplace. From Shain & Kramer (2004).

imageBOX 14.4

Why do you think people do not always report injuries at work?

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Hazards tend to be what people think of first when health in the workplace is mentioned. Most legislation is directed towards the containment of hazards, and safety legislation has been enshrined in numerous Factory Acts since the mid 19th century. Work that involves handling hazardous or toxic materials may have a direct negative effect on health (e.g. cancers caused by asbestos or occupational asthma). Work which provides easy access to hazardous substances is also linked to associated ill health. For example, doctors and pharmacists have high rates of suicide associated with drug overdose. In 2000 the government set out, for the first time, overarching targets for significant improvements in workplace health and safety. The statistics for workplace deaths and injuries for 2006–2007 are mixed (HSE 2007; Health and Safety Commission 2007). Overall there has been progress in major injury reduction, but an increase in workplace deaths. Almost one-third of deaths occur in the construction sector, with agriculture, waste and recycling industries also implicated.

The workplace is characterized by fragmented information which is collected by different bodies (including the HSE and occupational health services). This poses obvious difficulties when trying to plan and implement a health promotion intervention. Health is often affected through risky behaviour or changed routines. Risky behaviour is the preferred explanation for most official accounts of accidents and injuries sustained in the workplace. There are extensive regulations to cover manual handling (Manual Handling Operations Regulations, amended in 2002) which require employers to provide training and equipment. Nevertheless, employees are expected to ‘take reasonable care for the health and safety of themselves and any others who may be affected by their acts and omissions’. This approach extends to the workplace the victim-blaming ideology of some brands of health promotion. Behaviour which carries health risks may be an integral part of the job or part of the work culture. For example, bartenders have high rates of alcohol-related ill health because drinking heavily is associated with work (Wilhelm et al. 2004).

The general work environment and its effects on health are the most neglected aspects of the work–health relationship. This is due in part to ideological or political reasons, and in part to the fact that such a generalized relationship is hard to research or prove. Because the relationship between work and health is to a large extent indirect, it is often difficult to trace ill health to what happens in the workplace. This in turn leads to the true impact on health from work being underestimated. Focusing on the work environment instead of individual workers’ behaviour shifts responsibility on to the employer and has resource implications.

Although the relationship is difficult to quantify, strong evidence implicating the importance to health of the general work environment is becoming available (Marmot & Wilkinson 2006). There is a body of research demonstrating that certain factors associated with some types of work, such as repetitive tasks, lack of autonomy and pressures to meet deadlines, have harmful effects on health. In particular, low control by workers over what they do and how they do it is associated with increased risk of ill health (Wilkinson 2006). Long-term exposure to stress results in poor health and may also lead to less healthy lifestyle choices, such as smoking. There is a growing acknowledgement of the impact of workplace stress on health:

Work-related stress accounts for over a third of all new incidents of ill health.
Each case of stress-related ill health leads to an average of 80.9 lost working days.
12.8 million working days were lost due to stress, depression and anxiety in 2004–2005 (www.hse.gov.uk/stress/why/.htm).

In response to this situation, the HSE (2005) has produced management standards to support employers who wish to tackle this issue.

imageBOX 14.5

Stress in the workplace

A focus on individual stress can be counterproductive, leading to a failure to tackle the underlying causes of problems in the workplace. Evidence has shown that poor working arrangements, such as lack of job control or discretion, consistently high work demands and low social support, can lead to increased risks of CHD [coronary heart disease], musculoskeletal disorders, mental illness and sickness absence. The real task is to improve the quality of jobs by reducing monotony, increasing job control, and applying appropriate HR [human resources] practices and policies – organisations need to ensure they adopt approaches that support the overall health and well being of their employees (Department of Health 2004, Chapter 7 para 16).

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There are two main ways in which workplace stress is being addressed. The traditional approach has been to see the individual as unable to cope with the demands and pressures and therefore in need of support. Many large workplaces offer stress management courses, counselling services and employee assistance programmes to help people adjust to new skills.

Organizational approaches to stress are still rare despite a growing literature linking stress with organizational factors, such as lack of control or lack of consultation over changes. These approaches start from the view that illness and stressed behaviour are responses to factors in the workplace, and of which individuals may not even be aware.

imageBOX 14.6

Seven stressor areas that contribute to stress in the workplace have been identified:

1. Demands – workloads, work patterns
2. Control – how much of a say employees have over things that affect them
3. Support – encouragement, appreciation, sponsorship, resources
4. Relationships at work – managing conflict or unacceptable behaviour
5. Role – understanding of role and no conflicting roles
6. Change – how it is managed and communicated
7. Culture – management commitment and open and fair procedures (HSE 2001).

Task and work reorganization is the most successful form of intervention. It describes various system solutions to improve communication, the creation of autonomous work groups and whole-organization interventions to restructure relations between management and unions. These interventions do not obviate the need for individual support, but follow an earlier stage of raising staff awareness of stress and its causes.

imageBOX 14.7

What could your organization do to reduce stress at work?

Responsibility for workplace health

The relationship between work and health may appear substantial but it is viewed in different ways by different groups of people. One of the defining characteristics of the workplace setting is that it brings together a variety of groups who have different agendas with regard to work and health. The key parties are workers or employees and their trade unions or staff associations, employers and managers, occupational health staff, health and safety officers, public health specialists and environmental health officers.

Workers

It has always been a priority for workers’ organizations to ensure that employees are working in safe and healthy conditions. Membership of trade unions has, however, declined since the mid-1970s, when membership was just under two-fifths, to just over a quarter in 2006 (Department of Trade and Industry 2007). Changing patterns of employment also mean that part-time (mainly female) workers make up a significant percentage of the working population. So, although consultation with unions is an important means of reaching workers, it does not reach every­one. As the key target group, workers need to be fully involved as partners in decision-making processes. This is recognized by the European Network for Workplace Health Promotion (ENWHP), who state that effective workplace health promotion involves employees in decision-making processes and develops a working culture based on partnership (www.enwhp.org).

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Employers and managers

Employers and managers have as their first priority the viability of the organization. Health is relevant in so far as it can be shown to be linked to organizational goals. Examples of ‘hard’ benefits are improvements in productivity due to lower rates of sickness, absenteeism and staff turnover, and improved recruitment and retention of trained staff. ‘Soft’ benefits, such as enhanced corporate image, are also influential.

Employers are responsible for the health, safety and welfare of all their employees under the Health and Safety at Work Act (1974). There is evidence of a shift in attitudes and awareness of health and safety issues in the workplace. A recent survey (Elgood et al 2004) found that between two-thirds and three-quarters of employees felt that employers take their responsibilities seriously. There was a high level of awareness and understanding about the HSE and its role, although this was less true within smaller organizations. The Investors in People standard is an example of the government’s strategy to use awards to provide incentives for employers, and has been widely adopted. The Improving Working Lives standard is another example that sets a model of good human resources practice against which National Health Service employers can be measured. Leadership and commitment at senior management level have been shown to be vital for effective health promotion initiatives and the creation of healthy workplaces (Faculty of Public Health and Faculty of Occupational Medicine 2006).

imageBOX 14.8

Employer responsibilities might be:

Making healthy choices easy for staff
Creating flexible working arrangements that are compatible with employees’ home lives
Ensuring a smoke-free environment.

Consider your current or a recent place of work. Can you identify ways in which each of these recommendations was carried out?

Occupational health staff

In many European countries occupational health is a statutory part of health care. In the UK there is no requirement for employers to provide an occupational health service, other than first aid. A recent survey (Institute of Occupational Medicine 2002) found that only 15% of all British firms provided basic occupational health support, and only 3% offered comprehensive support. Occupational health nurses (OHNs), who are specialist nurses with postqualification training, form an important element of the occupational health staff. OHNs are responsible for the health and well-being of employees in the workplace.

The main functions of an occupational health service are:

Surveillance of the work environment, e.g. the effects of new technologies
Initiatives and advice on the control of hazards
Surveillance of the health of employees, e.g. assessment of fitness to work, analysis of sickness-absence
Organization of first aid and emergency response
Adaptation of work and the environment to the worker.

The workplace has experienced considerable change and uncertainty in the last 20 years. There has been a rapid growth in the service sector, a fragmentation of large organizations and a huge increase in information technology. The provision for health in companies thus needs to be seen alongside policies on employment, the work environment and overall company policy.

imageBOX 14.9

Think of a workplace you are familiar with.

In what ways were people expected to adapt to the job?
In what ways was the job adapted to meet the health needs of people?
Which approach is preferable, and why?
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Health and Safety Officers and Environmental Health Officers

Health and safety officers and environmental health officers are responsible for ensuring that workplaces conform with safety legislation. They have powers to force workplaces to comply with health and safety regulations, and to impose penalties in the case of non-compliance. Responsibility for workplaces is divided between the HSE and environmental health officers employed by local authorities. There is now a developed body of European Union (EU) occupational health and safety legislation.

imageBOX 14.10

Lighten the Load

The European Agency for Safety and Health at Work has organized the Lighten the Load campaign to promote an integrated approach to tackling musculoskeletal disorders (MSDs). MSDs are the most common form of work-related illness in Europe. In the EU 25% of workers suffer from backache and 23% from muscular pains. Nine organizations won good-practice awards in 2008. Winning projects included:

Reducing manual handling in a greenhouse by introducing a load-moving system
Developing an ergonomically designed sewing workstation
Eliminating MSD problems experienced by handling heavy wooden pallets

(osha.europa.eu/press_room/news_article_CLEV_26_02_2008).

A recent consultation paper (Department of Trade and Industry 2007) documented the valuable role played by workplace safety representatives. Safety representatives prevent 8000–13 000 injuries and 3000–8000 work-related illnesses annually. The annual savings to industry and society as a whole are estimated as £578 million per year (at 2004 prices). Yet safety representatives are not universal. Only 46% of workplaces (92% of public sector and 39% of private sector) and 68% of employees (98% of public sector and 59% of private sector) are covered by employee representation.

Health promotion in the workplace

Several policy initiatives target the workplace as a setting for health promotion, e.g. the government’s public health White Paper Choosing Health: Making Healthy Choices Easier Choices (Department of Health 2004) and Health, Work and Wellbeing – Caring for our Future (Department of Work and Pensions 2005). There are two approaches to health promotion in the workplace. The most common approach is to target individual lifestyles and behaviour within a workplace setting. This approach sees the workplace primarily as a site through which programmes can be delivered. The more challenging, but potentially more effective, approach is to target the workplace and its organization and culture. Health promotion in the workplace falls into the following categories:

First aid and medical treatment
Screening, e.g. bone density scanning
Protection from accidents
Control of hazards and infections
Education and advice about healthy lifestyles and practices
Policies and regulations to provide a healthier environment, e.g. catering choices
Provision of services, e.g. exercise facilities, screening, counselling, smoking cessation.

imageBOX 14.11

Examples of healthy workplace initiatives

Provision of an online personalized health advice and information service
Provision of an ‘MOT’ clinic at a railway station during rush hour, to encourage women and especially men to attend for health check-ups
Initiating physical activities in the workplace during lunch breaks, e.g. speed walks
Encouraging healthy lifestyles through, for example, the provision of cycle racks, shower rooms, stair prompts to encourage staff to take the stairs rather than the lift, and healthy options in staff canteens and vending machines
Changing the physical environment of the workplace to encourage exercise, e.g. situating key locations at an appreciable distance from one another (adapted from Dooris & Hunter 2007).
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There is widespread acceptance of the requirement to provide safe working conditions. Health promotion programmes in the workplace are still not widespread and are more likely in large workplaces. Programmes include smoking cessation, alcohol counselling, weight management, exercise and fitness interventions, general health screening and stress management courses.

imageBOX 14.12

A ban on smoking in all workplaces was introduced in England in 2007. Is legislation the most appropriate means to a healthy setting?

There is evidence that health promotion targeting the whole organization is more effective than targeting individual lifestyles (Noblet & LaMontagne 2006). Changing organizational culture and practice, through more flexible working hours and break times, for example, has a more significant impact than programmes that assume individuals can make the necessary changes themselves, e.g. offering relaxation classes after working hours.

imageBOX 14.13

Workplace health promotion

The Director of Public Health and the Bristol North Primary Care Team worked collaboratively to introduce measures designed to help their staff cycle to work, and thereby embed physical activity in their daily routines. Measures included:

New secure cycle parking facilities for 60 bikes (achieved through the removal of one car parking space)
Provision of three ‘pool’ bikes and a web-based booking system
Increase in cycle mileage rate to provide a financial incentive to cycle rather than drive
Free cycling maps and advice on routes
Annual bike-to-work events with free breakfasts

Within 1 year the number of employees cycling to work doubled, from 5% to 10% (Faculty of Public Health and Faculty of Occupational Medicine 2006).

The whole-organization approach has been recognized and endorsed at the highest level and by international bodies. For example, the ENWHP adopted the Luxembourg Declaration on Workplace Health Promotion in 1997. The Declaration states that successful initiatives should follow these guidelines:

Participation – all staff should be involved
Integration – embedding health in all organizational areas, policies and decisions
Project management – programmes to follow a problem-solving cycle of needs analysis, planning, implementation and evaluation
Comprehensiveness – embraces individually focused and environmentally focused intitiatives.

In order to maximize the impact of workplace health promotion, the approach needs to shift from an exclusively individually focused lifestyle approach to a more comprehensive approach that includes whole-organization activities as well.

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The evidence of effective health promotion interventions in the workplace is building, although it remains rather scanty. The Department of Health (2004) has called for more rigorous evaluation of initiatives. A review of work-based health promotion programmes concluded that they have a positive impact, with a variety of risk factors including smoking being reduced amongst programme participants (Kreis & Bodeker 2004, cited in Department of Work and Pensions 2005).

Conclusion

The workplace is recognized as a key setting in which to promote health, due to both its reach (three-quarters of the working-age population are employed) and its importance in contributing directly and indirectly to people’s health. Traditionally the focus has been on individually targeted programmes centred on hazards and the prevention of ill health. The challenge today is to broaden the focus to include the whole organizational setting and to move from ill health to positive health and well-being. There is a developing evidence base that demonstrates that such a comprehensive and multicomponent approach is effective. The proven benefits include not just better employee health, but also increased productivity and economic benefits to industry and society as a whole. Many different groups have a role to play in promoting health in the workplace, including workers, managers, employers, occupational health staff, health and safety officers and environmental health officers.

Questions for further discussion

What are the potential benefits and limitations of health promotion in workplace settings?
How should health promotion address the changes in work patterns in the 21st century (e.g. increased part-time working and short-term contracts, teleworking and home-working and increased information technology)?
Think of a workplace with which you are familiar. Your task is to promote health within this workplace. What areas would you prioritize, and why? Who would you involve, and how?

Summary

This chapter has looked at the potential benefits to be gained from implementing health promotion within the workplace setting. The tension between interventions that focus on individual lifestyles and those that address the whole organization has been discussed. Evaluation studies have demonstrated that the whole-organization approach is more effective. The role of different partners in workplace health promotion has been identified and discussed.

Further reading

European Network for Health Promotion website is a useful resource for up-to-date information www.enwph.org.

The et al. The National Institute for Health and Clinical Excellence (NICE) has produced various documents synthesizing research evidence of effective health promotion practice in the workplace. Topics covered include smoking in the workplace, physical activity and mental health: www.nice.org.uk.

O’Donnell (2001) O’Donnell M P (ed) 2001 Health promotion in the workplace. Thomson Delmar Learning, Albany, New York. This edited text provides a comprehensive overview of health promotion in the workplace, ranging from the practicalities of programme management and evaluation to discussion of the financial incentives.

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